Is your site a plum or a prune?

Well is it? Is it alive and kicking or dying a death out there somewhere in cyberspace?

It's amazing how many companies and organisations go to the expense of or take the time and trouble to create a website, but then leave it hanging in a state of virtual torpor!

Zillions of people all over the world are using the web more and more. It's their primary mode of information and communication, especially among the younger market, who increasingly access the net via mobile phones.

So what are you doing about it? Are you reaching out to these people with a coordinated approach to the potential of new media?

Are you taking advantage of the fact that more and more net services are free at the point of entry, even to commercial organisations?

There are a thousand and one things you could be doing online, with a positive effect on your bottom line.

This site sets out to explore different ways of exploiting the opportunity, but at minimum cost.

All it really takes is the time and application to create a cohesive, instantly updateable internet presence, which is where we can help.

So read on to discover a more 'open source' route to eBusiness heaven!

 

The Anglo|Comms Business Blog

The Anglo|Comms Business Blog is about sharing business ideas, observations & innovations (and the odd folly) in marketing communications, tourism and much more besides...

There's a lot of interesting information, advice and business intelligence out there, not to mention a growing army of online tools (see article below). Sifting through it to find the real gems is almost a full time job, but over time we hope to create a veritable catalogue of links that could make your life easier, save you time and money, and perhaps even give you an original idea you can run with.

 

Tools for the job

The purpose of this site is to sell my creative services, but it's also designed to help you make some informed marketing choices, particularly in the online world.

There are thousands of useful web sites and applications out there, but most of them are aimed at developers rather than clients. That's fine if you're happy to spend months learning how to use them, but you've probably got more pressing things to do.

I've therefore focused the list on what I term Client Tools, which you'll find useful when planning your new site, and indeed briefing the designer/developer accurately.

Take a look through them, and get off to a fast start in making a real plum of a website a reality!

P.S. If you'd like to access the hundreds of other developer type links I've bookmarked, you can do so via Del.icio.us Anglo|Comms on Del.icio.us, using the Network tab.

 

Social Media made Simple

There used to be this old-fashioned thing called word of mouth. Well actually it still exists, but it's exploded in size and importance on the internet.

In fact it's so important in terms of creating publicity and PR, that any business not already using these invaluable tools should really be doing so.

Here we explore some of the possibilities social media might offer you, and how best to exploit them.

Want to be talked about? Read on...

Follow Anglo|Comms on Twitter

Twitter for Business!

Yes, I know! 90% of Twitter content is vacuous nonsense. But that doesn't mean it can't be used for serious business purposes.

In fact there are lots of intelligent and elegant ways in which you can use this hyper-popular social platform.

From 'live' market research to instant customer support, you don't have to talk rubbish in Twitter. Just talk!

For your eyes only?

If you come across an access protected page, just fill in the short form provided.

This will give you instant access to what you're interested in, and me, some degree of protection over original and potentially valuable ideas.

Travelling Light

Tourism & travel has changed enormously since the inception of the internet!

The focus has swung strongly towards niche marketing, with customers increasingly seeking highly specialised long and short breaks on myriad themes.

We love devising and developing this sort of marketing thinking, and you can check out some examples in action here.